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How to Market and Promote Your Business on Facebook The Easy Way

Are you thinking about launching Facebook advertising for your company? Using Facebook to interact with your audience may be an extremely successful marketing strategy for your company.

It’s a fantastic advertising alternative for businesses with outstanding products and services but little budgets because it has a huge audience and requires little or no financial commitment.

Many Nigerians have lately been interested in social media, making it the most popular place for businesses to obtain new clients and leads. With over 26 million Nigerians using Facebook to interact with friends and family every month, you can never go wrong with a smart approach to lure your audience to your advertisements.

You’ll be able to target specific audiences in any niche you want with Facebook Ads. Here are basic steps to using Facebook to promote your business.

Make a Facebook page for your business.

A Facebook business page is a free public profile for your local business, brand, or product that you may build.

You may use the Page to advertise your business or products in the same way that you would your personal Facebook account by adding status updates, links, event announcements, comments, or photographs and videos.

If you don’t already have a Facebook business profile for your company, you should do it right now since Facebook Ads can only be associated with businesses, not individuals. Creating a Facebook page for your business is free and simple. Create one for your company right now by clicking here.

Determine your marketing goal.

Facebook has a variety of advertising options to help you achieve your company objectives. What you want consumers to do when they view your ads is your advertising aim.

You may, for example, develop advertising that urge people to visit your website if you want to expose it to individuals who are interested in your business.

Related Article: How to Become an Expert Influencer on Social Media Platforms?

Your campaign goals will vary as your company expands. Your efforts may begin with a focus on raising awareness and attracting new consumers. Later on, you may try to persuade individuals to buy something or register for an event.

Choose a Facebook advertising objective that is relevant to you, regardless of your advertising aim.

Make a list of the people you’d want to reach out to.

For a successful Facebook Ads campaign, you must first figure out who your consumers are. With over 2 billion Facebook members worldwide, it’s important that you only reach out to people who could be interested in your product.

Fortunately, Facebook has a variety of targeting tools to help you discover the appropriate niche.

Whether you’re a flower shop seeking for more local consumers or an online electronics company searching for individuals who are interested in your items, Facebook’s audience targeting function allows you to reach people based on demographics, geography, interests, and behaviors.

Platforms and locations should be chosen carefully.

Advertising on Facebook isn’t simply restricted to the site; depending on the goal you choose when creating your ad, it might show on Facebook, Instagram, Audience Network, and/or Messenger.

When choosing a platform, it’s crucial to understand who your target audience is and what sort of content will keep them engaged on the platform.

You have the choice of having Facebook show your advertisements in locations where they’re most likely to perform well or manually selecting where your ads appear when you generate them.

The areas where your advertising are shown are referred to as “placements.” You may display your adverts in specified places and columns on the website or app using placements.

Make a budget and a timetable for yourself.

The next step is to determine how much you want to spend on your Facebook ad. You may specify a daily or lifetime budget, as well as the start and finish dates for your ad if you want to plan it in the future or go live right now.

The advanced budget choices allow you to go into great depth about how you wish to spend your money. Remember that scheduling your ad may be the most cost-effective method to spend your ad money since you can pick when your target audience is most likely to be on Facebook.

Make a Facebook advertisement.

Choosing the correct headline or text-copy, utilizing the right picture, and giving a website URL (optionally dependent on your campaign aim) to which visitors should be routed when they click on your ad are the fundamental steps in creating your Facebook Ad.

Keep your ads colorful so that they immediately catch the attention of your prospect audience, place your main value proposition in the ad image so that people will read it as soon as they see your ad.

And finally use the right image size (1200 x 628 pixels) so that your ad creatives look good on every screen to help you create winning ad creatives that will bring you clicks at a low CPC.

Examine and publish your ad.

After you’ve done the six stages above, it’s critical that you evaluate your ad before launching it. This provides you the chance to double-check that everything is in order and that none of the steps in this guide are missing.

It’s time to finally launch your ad after you’ve crossed all of your t’s and dotted all of your i’s. Please keep in mind that all advertisements must go through the Facebook review process to ensure that advertisers are promoting the appropriate types of ads.

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As specified in the Facebook Ads Policy. You will be alerted after your ad has been evaluated and authorized, and you can begin tracking the performance of your campaign using Facebook’s Ads Manager.


Always keep in mind that the ideal Facebook Ad does not irritate consumers with dull advantages or long sales pitches. Relax on the sales tactics and use a conversational tone. The ideal Facebook ad would always have a clear aim and action in mind for people to take when they view it.

Here’s a brief video lesson that walks you through the whole process of creating a Facebook ad. The Facebook Advertise Help Center also has all of the materials you’ll need for Facebook Ads.

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