How to become a profitable writer in Nigeria and earn at least six figures from writing every month

How to become a profitable writer in Nigeria and earn at least six figures from writing every month

How to become a profitable writer in Nigeria and earn at least six figures from writing every month.

If you have been trying to figure out how to make money from your writings, then you need to read this article till the end to learn how to make money from your writing skills.

Note that about half of the Nigerian population is living below the international poverty line of less than N1,000 a day”, World bank ,2018.

It is true what they say that “the love for money is the root of all evil” but we can see with our eyes today that the lack of money is a threat to humanity, and poverty has become “the worst form of violence” as “Mahatma Ghandi” puts it. In a struggle for money, food, and other necessities of life, the average Nigerian has turned to legal and illegal means of earning money.

It is no longer a discovery that several Nigerians are looking for legitimate sources to make extra income for themselves, and some want to succeed in turning their side hustle into a full-time income that will now pay their bills and more. Writing is one of those skills that will help you achieve financial freedom.

Word has it that the writing game has changed. The business of writing is now being learned and practiced by thousands of writers around the world because mega industries and tech giants are willing to pay writers six figures to help them connect with their audience. Nigerian writers are cashing out in hundreds of thousands and millions of naira from this skill. Want to become among these writers that earn such a figure from writing? Then watch this, The secret is out and in this article, you will discover the winning strategy on how to make profit from writing if only you stay glued till the end of this read.

There are different ways to make profit from writing, you can;

1) Apply to advertising agencies to work as a full-time writer.

2) Become a freelance writer, writing for a variety of clients without belonging to a firm.

3) Start an online writing business. 

Starting an online business is one method of earning six figures from writing that works best because it establishes your image as a writer over time. Like Naval Ravikant quoted “The Internet has massively broadened the possible space of careers. Most people haven’t figured this out yet.” The explosion of social media has changed the business of writing forever. This is how renowned writers are pulling in steady six figures every month.

Here are five services you can offer and profit from in your writing business online:

a) Book writing

How to become a profitable writer in Nigeria and earn at least six figures from writing every month

This is the oldest form writers have been using to make money because it pays well even till today. The art of book writing has revolutionized. Just two decades the only option for becoming an author was through traditional publishing, while that has attractive benefits, the downside of it is depressing.

For example; a traditional published author receives around 15% – 25% profit from their book because a greater part of the revenue will be used to cover the publishing cost and also pay the publishing agent. Traditional publishing could take anywhere from 18 months to two years before your books can be placed on the market. And lastly, a traditional published author has little to no rights over the book which has been signed over to the publishing agent.

However, these lapses have birthed self- publishing. Many writers today are self-published. You can now write your book and publish it on amazon kindle and other sites in E-book formats, paperback/audio formats. The eBook market was valued at $138.4 billion in 2021 and the market is expanding. Writers can grab this opportunity to write their book and sell it.

There are many book genres to pick from; Fiction, non-fiction, self-help, comics, spiritual, short stories, and poetry to name a few. Authors can also write on the knowledge they have; how to give birth naturally, getting a scholarship abroad, and how to create a writing habit and lifestyle. Basically, the knowledge and experience you have can be turned into a book to help others looking for solutions to their problems in exchange for money.

Why should you write a book? More importantly, why should people read your book?

I) Information is what people are searching for and many are willing to buy your knowledge.

II) Writing a book shows you are an authority. It helps you quickly establish authority in your field/expertise.

III) If you are able to write a book successfully then congratulations you now have a writing service you can offer ‘Ghostwriting’ -writing books for business owners, brands, personalities and individuals is one sure way to make money.

In case you are wondering how you are going to write a book, publish it and sell it, then check this out, nowadays, authors can hire a book coach to guide them through the various steps of writing and publishing a book. YOUR_WRITINGCAMP (a school for writers that coaches on book writing and monetization tactics for writers) is hosting a writing conference “The Profitable Writers Conference” in Abuja, Lagos and Uyo will help writers learn how to make money from writing a book. The Abuja event holds on May 28th,2022 while Lagos holds on June 4th, 2022 and Uyo holds on June 18th, 2022. Read this article till the end to see how to attend this live conference for free.

b) Social media posts.

Another demanding writing service is social media writing. We are in a digital age and every business owner is making use of the social media platform to promote their business. This is called social media content marketing- The strategic creation, writing, and publishing of content directed to solve the needs of a particular audience.

Social media writing is crafting content ideas, developing and designing them to be posted on the business pages for the audience to see, like, comment and share. Social media posts have three goals; to entertain potential clients and aid brand communication, to educate potential clients and aid brand awareness, and to advertise products/services to the audience in order to foster sales. The contents are centered on topics related to the business, products answering questions customers have regarding the products and how to purchase products and or services.

Social media marketing, although fun and easy, involves creativity, thinking outside the box, designing and copywriting skills that a writer may or may not have, but you can learn these skills in a couple of months and be ready to reach out to businesses that will pay you for your services. At the Profitable Writers Conference, expert speakers across Abuja, Lagos, and Uyo will be showing writers how to build an online presence for their business and other businesses.

This service pays the writer and the business owner alike. Just like influencers influence products with their images, Writers promote products/services with written content via constructing appealing captions that will engage their audience and drive traffic to these business pages.

Why should you be interested in social media writing? If you own a business, this is one skill you can use to build a customer base online and grow your business. Anyone that knows the value of content marketing has an advantage and can use this to help several businesses grow their brand online and get paid. Make sure to attend The Profitable Conference and learn this skill for free at any of the conference centers in Abuja, Uyo and Lagos, Nigeria.

c) Script writing

86% of marketers have confessed to getting more sales from videos because it has proven to be the most engaging form of communication. This means that consumers enjoy watching video clips from a brand which makes them connect faster.

Fear not, it’s not the end for writers. Video creation involves written content, so writers with good story-telling skills are required in this field. Writers who want to learn story-telling and profit from storytelling should attend The Profitable Writers Conference for free. At the conference, writers can connect and learn new skills by each sharing their writing experience.

Video content creation needs a script writer to play the following roles;

I) Every movie/story is written on paper before acting. The scriptwriters, directors, and producers craft ideas that will bring the story to life. The scripts will be organized in order of the story events and distributed to each character to memorize and this is what a writer can handle.

II) Companies pay to create short video adverts for their products, copywriters are needed to write eye-catching openings that will draw the attention of the audience.

III)Youtubers write their script before they shoot their videos.

IV) Brands are using videos to tell their stories with a combination of engaging words and visuals and writers are needed to do this.

So you see, writers are very important in this sector but only writers who know how to position themselves will earn from this niche. If you love this niche and hope to earn from this niche, then make sure to get to any of the venues where The Profitable Writers Conference will hold. Read on to get the link to register.

d) Email marketing

After social media marketing comes email marketing. Brands are using emails to run product campaigns, win their client’s trust, and close deals. In short, Email marketing is a necessary tool for building structured businesses off social media, and those who write out these engaging emails are none other than Writers.

Almost all kinds of businesses use email marketing because it offers excellent results and allows businesses to reach a wider audience. However, you need a catchy headline to grab the attention of your reader. A Lot of business owners either do not have this skill or the time to craft a headline that will engage their audience in the mail so they source for writers.

Email marketers play the role of handling a business email by sending out emails to their subscribers and responding to customers’ requests. Through email, marketing writers can help business owners connect directly with their subscribers to know their problems and how the company can help them. This builds trust in the brand.

Brands know the importance of email marketing but writers need to show these brands how effective their email marketing services can be of value to their business. In The Profitable Writers Conference, writers will be trained on how to position themselves as the email marketers and writers that these brands need. Make sure you attend this conference.

e) Online Course Content 

Online courses are in high demand right now with many individuals eager to learn a skill to solve their problems. As a writer, you can help people convert their knowledge into a course.

High-in-demand courses like cryptocurrency, influencer marketing, graphic designing, video production and editing, etc. require the skills of a writer and editor. Businesses, Coaches, and knowledge experts are in need of writers now more than ever. You should make profit from this niche but to do this, you need to leverage branding, positioning, and networking skills and that is what you will learn at The Profitable Writers Conference.

So why should you make sure you attend this Profitable Writers Conference in either Abuja, Lagos or Uyo?

I) A popular Chinese proverb says “to know the road ahead, ask those coming behind”. If you want to learn how to make six figures from your writing and finally escape the threat of poverty then look around you and ask those making money from their writing business or better yet, attend The Profitable Writers Conference and let successful writers show you how to solve the riddle.

II) Writing can be a lonely job as you have to do most of the work yourself. This is why writers are usually more introverted than extroverted. One way to overcome this feeling of loneliness is by joining a community of writers and hanging out with people of similar interests. Just as Book clubs can help writers talk about their books or encourage reading culture among writers, attending The Profitable Writers Conference can help writers share their experience with writing, learn how to get their first paying clients, how to deal with stressful clients and how to overcome the imposter syndrome. The upcoming profitable writers conference to be held in Abuja, Lagos, and Uyo is a great place for all writers to hang out, share their experiences and grow together as they earn from writing.

The business of writing can be started by anyone who has a passion to learn. Today, writing is a tool for creating a community to connect with people of similar interests, communicating ideas with people, and building an image. But while some writers are struggling to make ends meet, other writers are leveraging the skills to be taught at The Profitable Writers Conference to make at least six figures a month. Would you sit on the fence or will you take advantage of this Free opportunity to start a profitable career in writing? The call is yours.

Register here to join the conference in either Uyo, Lagos, or Abuja. Venues, dates, and all other information will be given to you after registration.

How to become a profitable writer in Nigeria and earn at least six figures from writing every month.

Insight into the mindset of how people think and Behave by Abel Wealth

Have you ever imagined how people think and behave the way they do.?

The action and inaction you take are connected to the thoughts that run through your mind during the daytime and at night.

Have you observed how easy it is to handle stress during the day and very hard at night

This is a result of so many distractions during the daytime. Even though decisions are made during night hours, like when you have something really important to discuss with your spouse, “night time is always the right time.”

You know what I mean…

My article on The fine Art of Friendship inspired me to figure out how people think and act the way they do. So I did some research, coupled with past experiences, and came up with these theories which I am going to list and dissect.

Now, this article is intended for you to understand people more and also enhance your relationship with them.

I have listed some points below which I’ll pick a few to discuss.


  1. There’s a Reason for Every Action Taken
  2. People get influenced Genetically
  3. Peer Group Influence on Peoples’ Action
  4. Consider the Environmental Factor
  5. Family History Also Count
  6. Lack of Money Makes a Man wary
  7. Love is Fundamental
  8. Motivation Works
  9. The Heart of Appreciation
  10. The Fear of Failure Limits a Man’s Vision
  • There’s a Reason for Every Action Taken

What is the mindset of a serial killer?

Have you ever imagined the reason why someone would find pleasure in taking the lives of other people?

How about those who engage in the dreadful act of robbery, risking their lives for some dollars?

Ok, let’s narrow it down to you, how come you enjoy yelling and inflicting pain on your children and wife from every slight provocation?

Now you’re saying “thank God, he’s not referring to me, I’m not married, I don’t have kids”, yet in your place of work, you inflate the prices of goods to get an excess which is siphoned to your pocket.

You rock yourself as a sharp guy…

Have you sat down to think of the reason why you cheat in exams?

Ok, now you’re a beautiful lady, you keep 10 male friends and demand a monthly up-keep of $30 dollars from them each, have you considered the reasons for your action?

When you observe carefully all the points mentioned above, then, you’ll understand that there must be reasons why people engage in these acts. Some would tell you it’s the environment they find themselves in, while others would say it’s the influence of the friends they keep.

Even armed robbers will explain the reasons why they went into robbery.

Some could be as a result of their family background, while others are motivated by love.

The point I am trying to establish here is that “there are reasons for every action.” So don’t be too quick in judging people, give them an opportunity to explain.

Let me share this short story…

I have a friend who grew up in a house where his mother engaged in prostitution to raise him and his sisters. Now when this friend of mine became of age, he took from his mother’s trade and engaged in pimping of girls.

You know what I mean by ‘Pimping of girls.’ Connecting girls to be used by men for money.

Also, his sisters grew up and became a prostitute, also taking after their mother, who was now a “MADAM” in the business.

So would you blame them?

Thank God he listened to my counsel, today he no longer engages in that dreadful act of pimping girls, and also he was able to influence his two sisters to stop the trade.

How did this happen?

I listened, understood, and figured out why my friend took those steps. I was not in a rush to criticize or condemn, rather I embraced, show them love, and lead them to the right path.

You see, people always have reasons for their actions.

Find out the reasons behind their action and you’ll be amazed at your discovery.

  • People Get Influence Genetically

What is genetic?

It is the transmission of inherited characteristics, DNA to species, isn’t it?

So a son of a singer is likely to become a singer when he grows up, take Femi Kuti, the elder son of Fela Kuti as a clear example.

Also, the son of a policeman is likely to become a Sheriff one day, so also the son of a tyrant is likely to become a dictator someday.

That’s the reality of genetics for you.

Some people have built-in characteristics and decision-making tendencies inside them passed on from their parents.

It might not manifest while they are kids, not until when they are fully grown up.

For instance, I am sure Femi Kuti, the son of the late Afro Music Icon Fela Kuti would have probably said he wanted to become a doctor when he was a kid.

I could recall in my tender days, I wanted to be an aeronautical engineer, I loved airplanes.

During my Junior WAEC, I did badly in most of the courses that would have landed me in the science class. Today I’m a freelancer and passionate writer. That’s the dynamics of life for you.

Genetics plays a vital role in how people think and behave.

  • Peer Group Influence on Peoples’ Action

During my childhood days, I had this set of friends who were all Muslims, we were so close, I spent virtually my after-school hours in their house, playing video games and they also visit my house too and we played video games a lot.

Now I was so used to them that on Sundays when I was to go for church service, I sneak and go over to their house, and we will play video games till when Church service closed, then I will return home and pretended I went to Church.

I know you laughing, it’s typical things kids do.

Also, my friends will sneak to my house some days when they are asked to go for Islamiat (Islamic Studies Lesson) and we would play video games till when it was closing time for the Islamic School, then they would return home.

You see how we both influence ourselves. That’s the power of peer group influence, the company of friends around a person influences the way they think and the things they do.

“Show me your friend and I’ll tell you who you are.” It’s very true, isn’t it?

You can hardly find a thief or pocket picker handout with a devoted altar boy or a priest. Neither can you see a musician having friends who are all footballers?

When you think of the action Mr. A took, then you should also consider his peer groups and the people around his life, because they play a vital role in his decision-making and the things he does.

If you happen to be a close friend to a thief, but you’re a decent young man, then you’re lacking the power of influence, you can refer to my article on FINE ART OF FRIENDSHIP; HOW TO WIN ANY FRIEND OVER.” This would be very resourceful because you need to influence your friends positively.

“To become a respected man, you need to wield the power of influence, most especially “The Power to Influence Yours Friends.”

  • Consider the Environmental Factor

I grew up in an environment where virtually every teen used alcohol, so yes I started drinking at a tender age. Most of my friends at that time also used alcohol. In the street where I grew up, we had about 8 drinking joints around that vicinity alone.

Surprised right?

I try to use myself as an example to portray that nobody is perfect in life, that’s the more reason why you should give people chances, by not judging them too quickly.

Even if you wanted to live a decent alcohol-free life, the environment matters, when you live in an environment where virtually everyone uses alcohol, you tend to see it as a normal way of life.

Environmental factors affect the way people think, behave, and the actions they take. You can’t expect a female child who grew up in a ‘Red Light District’ an environment where there are hotels, clubs, and hookers everywhere to live a decent life.

When you see some good-looking female hookers, don’t be judgmental, sometimes if you hear their stories, you’ll marvel at how much they have endured, and how broken they are.

A female child, who grows up in such an environment mentioned above, is likely to become a hooker.

The environment you find yourself in has the ability to influence who or what you’ll become in life. This shouldn’t be seen as a weak point, you can always correct the damages an environment had caused you.

I did it, you can do it also.

If you need help or counseling in this direction, kindly contact me.

I have explained some insight into the mindset, full article coming soon. Keep checking in.

If this was useful to you please share…

Always remember, “You’re in charge of yourself!”

Abel Wealth

You can find more interesting articles on my personal blog.

Daily Truth: Muscle and Build up for the Work Ahead

Daily Truth: Muscle and Build up for the Work Ahead. BIBLE READING: Matthew 3:1-17

There is a defined work ahead of you, so muscle up. John the Baptist and Jesus came with mandates in their lives. And both completed their life assignments.

You also have a unique and private divine mandate in your life, such that only you can complete it. There is work ahead so, build up to acquire the habits and attitudes that will help you succeed in this life journey. Do these to succeed:

🎯1. Recognize your assignments early and face them. Matthew 3:1-2. In those days came John the Baptist, preaching in the wilderness of Judaea, [2] And saying, Repent ye: for the kingdom of heaven is at hand. John and Jesus recognized their assignments and stayed with them to the end. Get up and get to work to identify it.

🎯2. Dress and feed appropriately. Matthew 3:4. And the same John had his raiment of camel’s hair, and a leathern girdle about his loins; and his meat was locusts and wild honey. Depending on what your assignment is, there is the right kind of clothes to wear and healthy food to eat. If you are an engineer, wearing expensive jackets to work may not be appropriate – except at meetings. If you are into manual work, you need energy to work. So, eat right.

🎯3. Control your emotions and speak ONLY the right words. Matthew 3:7. But when he saw many of the Pharisees and Sadducees come to his baptism, he said unto them, O generation of vipers, who hath warned you to flee from the wrath to come?. Maturity is speaking the right words despite provocations.

🎯4. Bring forth good fruits. Matthew 3:10. And now also the axe is laid unto the root of the trees: therefore every tree which bringeth not forth good fruit is hewn down, and cast into the fire. Bearing fruits is good, but not good enough.

Bearing good fruits such as helping your company make profits, passing your examinations, giving tithes and offerings, or buying gifts for your lover are all good, but do them the right way.

🎯5. Stay within your lane and remain humble. Matthew 3:11. I indeed baptize you with water unto repentance: but he that cometh after me is mightier than I, whose shoes I am not worthy to bear: he shall baptize you with the Holy Ghost, and with fire: No matter what you have achieved in life or who you think you are, please STAY HUMBLE.

There is really no real competition in the journey of life when you stay within your lane. Most competitions are the ones we created or signed up for.

👉🏾If you sign up for Olympics, then you must compete against others who also signed up for the same competition.
👉🏾But, if you stay in your divine lane in life, your only competition is with your past – how you can do better today than you did yesterday.

At any stage in your life, there are always people ahead of you and people behind you. No matter how fast you run, there will always be someone ahead of you or behind you. Yes, you may overtake a few, but still, there will be people ahead of you.

Here is the good news. Every single person has a different destination and will arrive at different times. This is life. Stop creating competitions you do not need. Stay in your lane.

🎯6. Stay fruitful as fruitfulness is a divine preservative. Matthew 3:12. Whose fan is in his hand, and he will throughly purge his floor, and gather his wheat into the garner; but he will burn up the chaff with unquenchable fire. Many have lost their jobs, relationships, and career because they either were fruitless or stopped being fruitful.

🎯7. Get properly equipped with skills and power. Matthew 3:13. Then cometh Jesus from Galilee to Jordan unto John, to be baptized of him. Do not assume it, go for the right empowerment. Get baptized. Get filled in the Holy Spirit.

🎯8. Respect those in authorities. Matthew 3:14-15. But John forbad him, saying, I have need to be baptized of thee, and comest thou to me? [15] And Jesus answering said unto him, Suffer it to be so now: for thus it becometh us to fulfil all righteousness.

Then he suffered him. Despite your age and endowments, respect and honour those who have what you need. If your boss, husband or someone who has what you need is younger than you, respect them.

Understand the times and seasons of life and enjoy your current status because until you pay the price of humility, your heavens may never open.

Matthew 3:16 And Jesus, when he was baptized, went up straightway out of the water: and, lo, the heavens were opened unto him, and he saw the Spirit of God descending like a dove, and lighting upon him:

And, until you do the needful, you may never hear the voice of your FATHER. Matthew 3:17. And lo a voice from heaven, saying, This is my beloved Son, in whom I am well pleased..

So, get to work. There is so much to do.

Prayer. Lord, build me up for the assignments ahead.

Be blessed. Stay blessed. 🙏🏼

Let Me Introduce You To Data Science: The World Of Machine Learning

Data science is an interdisciplinary field that uses scientific methods, processes, algorithms, and systems to extract knowledge and insights from noisy, structured, and unstructured data, and apply knowledge and actionable insights from data across a broad range of application domains.

Data science encompasses preparing data for analysis, including cleansing, aggregating, and manipulating the data to perform advanced data analysis. Analytic applications and data scientists can then review the results to uncover patterns and enable business leaders to draw informed insights.

But If You Ask Me What is Data Science?

  • Data Science is the science of extracting hidden patterns from large data sets
  • Hidden patterns can appear in form of trends, cycles, associations, rules, groups, etc. in the data
  • Data sets usually refer to the large volume of cleansed, structured data prepared for the analysis
  • Science refers to the statistical tools and techniques employed to understand the data and reliability of the identified patterns
    • That part of statistics that are used to understand the data is called descriptive statistics. Descriptive statistics give vital insights into the data in terms of central values, spread, and distribution (shape) of the data.
    • The part of statistics that are used to establish the reliability of the potential patterns identified, is called inferential statistics.
    • This can easily be represented pictorially by following venn diagram

Data Science

Let Us Talk About Data versus Information

Data Science

What is Data? 

Data is a footprint of happenings – natural or human-driven. Traditionally footprints used to be physical – in form of records in files or registers or receipts. Today majority of these footprints are digital – your browsing behavior, purchasing behavior, etc. Data is the raw material that has information contained within but it has a lot of noise in it as well. When processed correctly, it can give us meaningful information.

  • Ticket sales on a band on tour
  • Survey data: Different companies collect data by a survey to know the opinion of people about their product

What is Information?

Information is processed data. Information is basically the data plus the meaning of what the data was collected for minus the noise that got collected unintentionally.


  • Sales report by region and venue – tells us which venue is the most profitable
  • Survey Reports and Results: Survey data is summarized into reports/information to present to the management of the company

Key Differences:

  1. Data is the input and information is the output
  2. Data is unprocessed records but the information is processed data that has been made sense of

Data Science

The Ascendance of data

We live in a world that’s drowning in data. Websites track every user’s every click. Your smartphone is building up a record of your location and speed every second of every day.

“Quantified self” wear pedometers-on-steroids that are ever recording their heart rates, movement habits, diet, and sleep patterns. Smart cars collect driving habits, smart homes collect living habits, and smart marketers collect purchasing habits.

The internet itself represents a huge graph of knowledge that contains (among other things) an enormous cross-referenced encyclopedia; domain-specific databases about movies, music, sports results, pinball machines, memes, etc.


Learn data science, Python & SQL, analyze & visualize data, and build machine learning models. No prior knowledge of computer science or programming languages is required. 100% Online. USE MY LINK HERE TO GET UP TO A $300 DISCOUNT

Nigeria Must Diversify Her Economy and Explore Entertainment Sector – Rock Music Federation Nigeria Boss, Phill Roberts

Rock Music Federation Nigeria

Nigeria Must Diversify Her Economy and Explore Entertainment Sector – Rock Music Federation Nigeria Boss, Phill Roberts.

Thursday, 28th April, 2022, may have come and gone but, the electrifying sound of Rock Music from the musical maestro of rock bands performing at the media unveiling of Rock Music Festival by the Rock Music Federation of Nigeria will linger with the audience. The event, held at the Sandralia Hotel, featured a press conference, goodwill messages, and performances by rock bands led by rock musician, King Faj, to the delight of the audience comprising of major entertainment practitioners, creatives, and rock music enthusiasts.

Speaking during the press conference, project director and founder, Rock Music Federation of Nigeria, Amb. Phil Roberts, said that the goal of the festival is to draw Nigeria’s attention to the possibilities in the creative industry and the need to diversify the economy.

Also Read: In Nigeria, There are Around 10 Profitable Blogging Ninch You Can Start

                                     Amb. Phill Roberts, President Rock Music Federation

According to him, “The recent fall in global crude oil prices has once again demonstrated the urgent need for Nigeria to diversify her exports of other products. Oil prices have fallen over 60% from peaks of June 2014 till date and this is likely to linger for a long time.”

“This is causing unprecedented economic challenges in Nigeria including a fall in foreign reserves, devaluation pressure on the Naira, increased unemployment, falling investments, amongst others. Nigeria must accelerate growth of its non-oil exports and look within to develop other sectors like the entertainment sector which is home to this A – Class High end, globally celebrated genre of music called Rock Music in response to new global economic realities.”

Rock Music Federation Nigeria

He explained that the entertainment industry plays a key role in the growth of SMEs in Nigeria as, “over 95% of businesses in Nigeria are SMEs and all these businesses have ties with the entertainment industry for promoting their brands, as such this category must be mobilized to achieve the national non-oil sector goals considering the benefit of our sector to our GDP.” Announcing the theme of the festival, Together We Can, he stated that the festival will remind Nigeria and Nigerians of the beauty in our unity and the potency of our diversity.

You May Also Like: The Complete Guide to Starting A Profitable Renewable Energy Business 

The mood at the event was accentuated in speeches by the special guests who pledged their support for the festival commending the festival team for the enormous work and commitment to the project. In his remark, the Nigerian representative at the African Union’s Economic, Social and Cultural Council (ECOSOCC), Dr. Tunji John Asaolu, thanked the festival team for the novel idea, especially for its ability to curtail restiveness and other vices typical of young people.

Rock Music Federation Nigeria

Also speaking, the Senior Special Assistant (SSA) to the FCT Minister on Hospital Management and Equipment Dr. Ejike Oji, highlighted the socioeconomic impact of the festival, and the relevance of art to national cohesion. He also called for support across board to help actualize the festival.

Rock Music Federation Nigeria

The General Manager, Admin, Sandralia Hotel, Mr. Austin Asigba assured of the hospitality giant’s support for the project. Other speakers at the event include Mr. Gamish, representative of TVC Bikes and Luminous Inverters from India, and representatives of the French Embassy, VIO, FRSC, RAPNEC, DJ Association, PMAN, Goodwill Ambassadors Agency, Actors Guild of Nigeria (A.G.N), Directors Guild of Nigeria (D.G.N, Association of Beauty Pageant Organizers, Abuja Event Organizers, Association of Entertainment Practitioners and other major entertainment bodies in Abuja with special appearance by Nigeria’s foremost Rock Music producer, MacRoc.

Rock music was at the heart of recovery efforts during the first decade of post-war Nigeria. It has remained a major unifier blurring ethnic, religious and social lines. The Rock Music Festival, the latest entrant in the entertainment scene of Abuja, is scheduled to hold on the 18th of June, 2022, at Sandralia Hotel.

Eight Fundamental Ways to Improve Bank Service to The Customers

Customer experience is a key — if not the key — competitive differentiator not only for the financial services industry, but across all industries. The numbers prove it:

  • 84% percent of businesses that focus on enhancing the customer experience report an increase in revenue; another 92% report increased customer loyalty
  • A 1-point improvement in Forrester’s CX Index score can yield $19 billion more assets under management for the average multichannel brokerage
  • Businesses that prioritize the customer experience achieve an average 20% increase in employee engagement

In today’s technology-driven world, there is no shortage of opportunities for banks and credit unions to innovate and improve the customer experience, starting with customer service. You see, customer service is a vital component of a quality customer experience because it directly impacts how your customers engage with your organization.

Customer service failures, such as an unpleasant interaction with a live service representative or a failure to address a customer’s pressing need, can easily become a black mark on a customer’s impression of your bank and sour the entire customer experience. To that end, it’s imperative that you not only look for ways to improve customer service in banks but to completely exceed customer service expectations.

Let’s get started.

1. Promote Financial Literacy Through Customer Education

According to a recent study from the Raddon Research Institute, financially literate customers are more profitable because “they are credit-driven and have a higher usage of depository products.”

That said, most Americans overestimate their financial literacy and are aware of surprisingly few financial literary resources, which means banks are perfectly positioned to step in and educate customers on financial literacy and profit from increased patronage in the process.

There are any number of ways to structure your financial literacy program, from online educational materials made available through your mobile banking application (more on the subject of mobile banking apps later) to in-house financial advisors who can walk customers through different scenarios, such as buying their first home or saving for retirement, at branch locations.

Community banks and credit unions have found great success hosting educational workshops and fairs, getting involved in community outreach, and partnering with local schools and colleges to develop financial literacy curriculum for classrooms.

This last item not only empowers younger generations to make smarter financial decisions but also comes with the added benefit of enabling banks to engage with prospective future customers. Even in our technology-driven society, customers still value face-to-face interaction, so it’s imperative to capitalize on every opportunity to engage with customers through human channels.

Developing a financial literacy program is an excellent way to improve customer service in banks; the American Bankers Association and the National Financial Educators Council provide excellent primers to help you get started. If developing your own program seems too tall an order, there are plenty of pre-existing programs you can recommend to customers.

2. Become a Trusted Advisor to Small Business Customers

The 2008 economic recession has, perhaps, made some small business customers more wary of banks — after all, small businesses felt the effects of the recession more severely than large firms, with as many as 170,000 small businesses shuttering between 2008 and 2010, alone.

Over 10 years later, those small businesses that were able to survive the financial crisis are still reeling from employee layoffs, slashed spending, and stalled plans for expansion. According to figures from the U.S. Small Business Administration, “The amount of small business loan originations plummeted by more than half during the crisis and has seen only a very limited recovery post-crisis, leaving small business loan originations down 40 percent from pre-crisis levels.”

We mention all of this to acknowledge that the way small businesses interact with banks has changed substantially. Gone are the days when a small business owner would confidently walk into their local bank in search of a loan; the small business owner of today is savvier, knows that they must be discerning, and expects to be courted by banks rather than the other way around.

In order to earn small business owners’ trust and loyalty, your bank must transition from lender to financial advisor by offering holistic services designed to help small businesses grow. For example, you could:

The goal is to partner with small businesses in such a way that you’re not just a lender, but a trusted advisor that plays a key role in their long-term growth. It’s also imperative that you continue to deepen existing small business relationships to protect this segment from moving to fintech and other digital competitors, such as Amazon or Facebook. In order to do so, you’ll need to consider how small business banking interactions need to change in order to fully leverage the possibilities of new technology.

3. Make Contextual Data a Core Component of Your Customer Service Strategy

With fintech firms such as Stripe, SoFi, and Avant edging in on their market share, legacy financial institutions must evolve or die — and that means embracing the strategies that made these startups successful in the first place. One thing that fintech firms do exceptionally well — which should prompt traditional banks and credit unions to take notice — is leverage contextual data. Contextual data refers to any information that provides valuable context to a person or event.

Contextual data can be used to identify behavioral patterns and causal relationships, which banks can then use to inform and enrich the customer experience. In fact, contextual data can be used to improve customer service in the banking industry by enabling financial institutions to develop custom products and services tailored to the needs of each individual customer.

For example, when faced with the challenge of collecting money from clients, Finnish-based small business digital banking startup Holvi responded by developing an electronic invoicing system that enables customers to “create professional-looking digital invoices that fill out payment details automatically and sends alerts to your phone when it gets paid, keeping you in the know at all times.”

Your most valuable source of contextual data is your customer base. You can use customer relationship management (CRM) technology to collect information on just about anything and everything customer-related, including:

  • Geographic location
  • Major milestones (e.g. graduating from college, getting married)
  • Purchasing preferences
  • Spending habits
  • Customer service history
  • Social media activity
  • And more

Each piece of information you gather can be used to create a detailed profile that provides a 360-degree view of the customer. These profiles can them be stored within a central repository in your CRM, so employees can easily access them to make more informed decisions when fielding customer service requests, developing targeted marketing campaigns, upselling and cross-selling products, and so on (more on this later).

4. Develop a Truly Omnichannel Customer Experience

Although it would be easy to assume that, given how attached people are to their mobile devices, banking is on a trajectory to becoming entirely digital — but the numbers say otherwise.

According to Reuters, 60% of Americans would still prefer to open a new checking account at a bank branch rather than through digital channels; perhaps even more encouraging is that Accenture reports that 86% of consumers intend to visit physical branch locations in the future, and desire face-to-face human interaction.

That isn’t to say, of course, that banks should prioritize improving branch locations over developing a digital strategy, but rather that it’s vital to blend traditional and digital components in order to create an omnichannel customer experience. To get an idea of the touchpoints involved in this type of experience, and how it improves customer service in banking, here’s how it works:

  • Meet Alexis

As you can see, Alexis engaged with at least a dozen different touchpoints — some traditional, some digital — over the course of her customer journey. And although her story is fictional, it isn’t outside the realm of possibility: A survey of nearly 5,000 retail banking customers revealed 22 unique touchpoints.

It’s imperative not only that you capitalize on as many of these touchpoints as possible to create a truly omnichannel experience, but also that you deliver exceptional customer experience every step of the way.

5. Provide Customers With Self-Service Opportunities

Customers: They’re doing it for themselves. Consumer self-service has become a booming trend across all industries, with 74% of customers reporting that they’ve used a self-service support portal in the past; another 81% reported that they’ve attempted to resolve issues on their own before contacting a live service representative.

Despite it being a clear competitive differentiator, the financial services industry has been slower than others to implement self-service capabilities and best practices. As a result, many institutions are missing out on valuable opportunities to reduce call center volume, provide 24/7 support, and improve overall customer service in banking. How, then, can your organization take advantage of this growing trend?

The answer to that question lies in your mobile banking app. In a world in which everyone seems practically glued to their smartphone, the benefits of mobile banking aren’t lost on banks and credit unions.

In fact, you’d be hard-pressed to find an institution that hasn’t developed its own branded mobile functionality. But just because mobile banking has become ubiquitous doesn’t mean that all banks are leveraging their applications as effectively as possible.

There are a few things you can do to take your mobile banking experience to the next level and turn your app into a one-stop self-service shop:

6. Set Your Employees up for Success

As prevalent as self-service has become, there will always be a place for live service representatives and a value to human interaction. Therefore, it’s in your best interest to ensure that each interaction is as positive as possible and contributes to an exceptional customer experience by equipping your frontline staff with the tools they need to succeed.

First and foremost, it’s imperative that you invest in comprehensive training. If that seems like an obvious piece of advice, that’s because it is — but it’s still worth mentioning because banking industry training techniques are rapidly evolving. From virtual simulations to gamification, technology sits at the forefront of employee training and ongoing education.

From there, the next step is to build an internal knowledge base that employees can refer to when they encounter questions they don’t know the answers to. This knowledge base should serve as a centralized repository for everything from policies and procedures to relevant industry regulations and should be well-organized and easy-to-navigate to prevent customers from waiting on answers any longer than is necessary. Be sure to regularly update your knowledge base so that it includes only the most accurate and relevant material.

Related Article: Don’t Be Afraid of Failure, is a Test of Your Capacity to Learn and Improve

The final key to empowering your employees (and one of the most valuable ways to improve customer service in banks) is to invest in the latest front-end and back-office banking technology. From a CRM solution that uses data-driven insights to provide a 360-degree view of the customer to security systems that leverage predictive analytics for fraud prevention and protection, a strong solutions ecosystem can be real asset to your staff.

Most importantly, be sure to integrate these systems so they have access to the same data, and so your service representatives don’t have to jump from one system to another when they field customer requests.

7. Solicit Customer Feedback Whenever Possible

No one knows your customers better than your customers, themselves. After all, the information stored inside your bank’s CRM can tell you all about who a customer is, and predictive analytics can make an educated guess about what they might do — but technology, no matter how innovative, can’t tell you what’s going on inside a customer’s head.

It only makes sense, then, to tap into the invaluable resource that is your customer base by asking them for regular feedback; in doing so, you can gain insight into whether their needs are being sufficiently met, what products or services they’re interested in, what their goals for the future are, how their experience can be improved, and more.

There are any number of ways to solicit customer feedback, but the most practical approach is to establish check-ins across all touchpoints. For example, if a customer were to contact your bank’s call center with a service request, the representative responsible for processing that request might close out the call by asking whether the customer had any additional questions.

And whether they were satisfied with the service they received. Or, you might program a pop-up featuring a brief (think two to three questions) customer service survey to appear on your website after a customer has completed a transaction. Each piece of data you’re able to collect adds to the rich tapestry that is your customer base and can help your organization make more informed decisions that enhance the customer experience.

8. Be Flexible and Open to Change

The financial services landscape is in a constant state of flux, with new trends emerging every day. In order to ensure that your organization delivers the best customer experience possible, you need to keep your finger on the pulse of the industry and remain flexible to change.

That means constantly looking for ways to improve, keeping your solution ecosystem integrated and current, and embracing digital transformation. By listening to your customers, keeping an open mind, and making smart investments, you can guarantee exceptional customer service at your bank.

Speaking of smart investments, partnering with Hitachi Solutions is one of the smartest you can make. In addition to providing intelligent solutions built on the Microsoft platform and data science expertise, we have the acumen to help you empower employees, optimize operations, transform your products, and reimagine the customer experience. And with decades of experience working with organizations in the financial services industry, we’re well-equipped to help you rise to any challenge.

To help you stay connected with me and my blog, here is the link to my Android Mobile App from Google Play Store, Please Download and install.

Please subscribe to my YouTube Channel here. And follow me on Instagram and like my Facebook page. In case you will need to speak with me via Whatsapp related to ICT consultation. Please share around and drop your comment suggestion below.

Is it Really Necessary for Banks to Work Together With Fintech?

Banks that wish to succeed in today’s competitive business environment cannot solely rely on a few leaders but should find ways to collaborate. It is crucial to understand that the most exceptional progress and effective decision making is not boosted by a lone man but by the collaboration of many minds. In this article, we shall discuss Collaboration in Banking.

Bank-Fintech Collaboration

As technology evolves from day to day, healthy competition between banks and fintech has significantly helped in driving solutions for the world’s payment problems. Bank-fintech collaboration is the key to the future.

The industry has also seen the advent of new technology that has disrupted the banking and payments ecosystem. There has been a rise of tech companies that will no more be classified as historical as fintechs are looking to gain more control of the business banking and payments.

With partnerships and investment relationships, banks can understand the technology better and can contribute to the fintech’s overall business strategy without taking complex acquisition and business integration steps.

Challenges to bank-fintech collaboration

The regulators play a crucial role in influencing the nature of collaboration between fintech and banks, but changes in customer demand will be more crucial than the regulatory factors for long term collaboration between banks and fintech.  Today, there are fewer barriers to bank and fintech collaboration as compared to earlier days. Resources and technology capabilities may come in the way of some collaboration; however, the advancement of technologies like APIs (Application Programming Interfaces) will allow banking and fintech to work together in the future.

The greatest challenge to a successful collaboration will be the alignment of the bank and the fintech around what is crucial to each party and how the success of each party can be measured.

What are the steps for smart collaboration in banking?

There are multiple benefits of collaboration between banks and fintech. In order to get those benefits, smart collaboration is required. Following steps can help in collaborating smartly-

  • Staying Agile

As the market keeps on changing and evolving, banks and fintech’s require staying agile, and they cannot afford to be complacent. They must ensure that their systems constantly adapt by staying agile.

  • Innovation

The process of innovation is critical, and its process is not easy. It takes time to get innovative ideas to the market. Innovation is a pre-requisite and a focal point for future partnerships. Through innovation, banks and fintech can ensure that they are ahead of customer’s ever-changing needs.

  • Regulation

Banks must demand a strong partnership with fintech that helps them to keep up to date about compliance, regulation, and licensing requirements that are vital for business and collaboration.

  • Sticking to Strengths

Banks and fintech are required to stick to their strengths with regular dialogue to align strategically with themselves and with any stakeholders involved.

  • Accountability of Data

Banks and fintech are required to take accountability of existing customer data, big- data models, and automated decision making and work vigorously on testing business resilience.

  • Security

Banks must demand the highest level of security from their fintech partners as it is a crucial element.

What is the need for collaboration in banking with fintechs?

The need for collaboration can be emphasized by studying the following factors:

  • Growing fintech innovation

Due to the vast amount of data, fintech start-ups have gained traction. With the advent of some innovative ways, they are offering products successfully and distinctive solutions for consumer demand. The growing popularity of fintech makes it even more crucial for banks to enter as soon as possible for the timely adoption of the technology.

  • Increasing awareness in customers

The collaboration will provide the perfect path for leveraging the full potential of the technology and will allow them to satisfy the demands of digital-savvy users.

The appetite of digitally active consumers has risen significantly in the recent few years, and there are more consumers who are aware of the fintech facilities now as compared to earlier.

  • Future growth

For startups, collaboration with financial institutions shall provide access to funds for future growth. With collaboration, their businesses are more likely to be scalable and sustainable in the long run.

For banks, such collaboration would result in a data-driven approach with reduced costs, less redundancy, solid technical knowledge, and increased efficiency. Banks can also mitigate structural costs and provide employees with more time for value-added tasks, thereby enabling enhanced regulatory compliance.

Collaboration in Banking: The Road Ahead

The focus must be on customer needs going forward as it the foundation for building strong collaborations. Without it, there is a risk of innovating for the sake of innovation and without any customer purpose.

Some of the goals that can help in successful long term collaboration in banking are as follows:

  • Empathizing with customers;
  • Building and maintaining customer trust;
  • Keeping it simple for the customers;
  • Striving for operational excellence;
  • Investing in digital capabilities;
  • Aligning customer and business goals;
  • Adopting agile principles; and
  • Nurturing the right culture and talent.

Conclusion: Collaboration in Banking

With multiple trends in consumer banking, fintechs arrived at the scene as a disruptive force in the financial services industry that intended to eliminate the dominance of established banks.

However, the theme of disruption has evolved successfully to collaboration. The framework for successful fintech partnerships with banks includes strong alignment of strategic goals, establishing common ground, and implementing success metrics for the partnership.

With a view to stay viable, competitive, and relevant, banks and fintech must continue to partner with each other in some way or the other as it can have an impact on long term growth, but it is possible only if the overall strategy and goal are in alignment.

How to Customize Your TikTok FYP to Suit Your Needs

TikTok has a reputation for showing you exactly what you want to see, which can keep you scrolling for hours. Some users even claim TikTok knows them better than they know themselves since it’s shown them videos that helped diagnose their ADHD, autism, or other condition.

It’s thanks to the app’s powerful algorithm, that learns your behaviors in a way no other social media does. But what if your feed is not all it’s cracked up to be? If you find yourself bored with TikTok, we’re here to help fix it.

The Mystery Behind TikTok’s Algorithm

For the longest time, it was hard to know what made the TikTok FYP (For You Page) so engaging. The company refused to share its formula for success and left users guessing what made the app know their preferences so well.

However, in a blog post, the company finally agreed to reveal a bit of how TikTok recommends videos for you. It determined that “the best way to curate your For You feed is to simply use and enjoy the app.” It didn’t go into too much detail, other than the advice to follow new accounts and explore the Discover tab.

Related Article: 7 Things To Think About In 2022 If You Want Your Business To Succeed

Later, in 2021, some documents about the algorithm leaked to the press. They revealed that watch time isn’t the only factor for recommendations on the app.

According to The New York Times, the equation for scoring videos and including them in your recommendations is a combination of “likes, comments, and playtime, as well as an indication that the video has been played.”


Even with this revelation, it’s not very clear why one video ranks higher than others, so people have tried to work out what helps your video appear on others’ FYPs.

From the other point of view, this same information can explain what actions will help improve your FYP to better match your interests.

1. Follow

The first thing you should do once you get on TikTok is to follow accounts that you find interesting. This will ensure you keep seeing those creators on your FYP, and it will also help the app recommend content in the same areas of interest.

2. Watch and Re-Watch

While watch time is not the most important factor, according to the leaked documents, it is still a factor. So when the app recognizes that you’ve watched something all the way through, it understands that you liked it. An even better way to stress your enjoyment is to watch the same video several times.

3. Press “Not Interested”

Just because you watch something until the end, doesn’t mean you have to resign yourself to more hours of the same content. You can tell the app that you didn’t like this, and avoid similar trends and sounds in the future.

To do that, long-press the screen, until a pop-up appears. Then press the broken heart icon that says “Not Interested”. The same button also appears if you press the Share button.

4. Like and Share

Additionally, every video that you like will enter a special library in your profile for later reference. You can choose to either keep this library private or make it public.

The Share button is a natural companion of the Like button. If you enjoy something enough, you may want to send it to your favorite WhatsApp group, or add it to your Instagram stories. You can do that with the Share button on the right of the screen.

You can also go a step further and hit Save to keep the video on your device, which will also help you to share it with people who don’t have TikTok on their phones. Both of these actions will signal to the app that you want more of the same content.

5. Add to Favorites

Not only will this help the algorithm serve you better content, but if you want to create your own content, this library can help you save ideas for later.

6. Comment

TikTok takes into account any form of engagement to help build better recommendations, which is why comments play a key role. You’ve might’ve noticed that many people comment with lines like “commenting to stay on this side of TikTok”. And if you want to see more of the same content, you should do the same.

7. Use the Discover Tab

Like Instagram, TikTok has its own Explore Page, called Discover. It shows trending hashtags and sounds and has a search option. If there’s something specific that you want to see more of on your page, use Discover to find it. Then proceed to like and share videos from that search, to really make it easy on the algorithm.

Support Your Favorite Creators

As you can tell from these actions, making your FYP work for you takes a bit of time and investment. This comes back to the company’s initial statement that the more time you spend on the app, the better it’ll work for you.

However, don’t forget that there are actual people behind the content you consume. So if you like, share, and comment, make sure you also do that to show your appreciation for their hard work.

To help you stay connected with me and my blog, here is the link to my Android Mobile App from Google Play Store, Please Download and install.

Please subscribe to my YouTube Channel here. And follow me on Instagram and like my Facebook page. In case you will need to speak with me via Whatsapp related to ICT consultation. Please share around and drop your comment suggestion below.

Get To Know That Your Team Are Your Biggest Value Drivers

Recruiting the proper team and bringing them together to form a strong and powerful unit can influence a direct impact on long-term business success.

We understand that many elements play a role, including access to cash, knowledge of one’s market, capacity to innovate, and—not to be overlooked—good old-fashioned luck.

However, every year, untold numbers of businesses are launched, and the unfortunate truth is that most of them will fail. Why is it that some businesses thrive and grow, while most close up shop within a few years?

A great team is at the heart of every business’s success. This method works for both startups and multinational corporations. A team exists to enable an enterprise to scale, grow, and prosper in ways that would be difficult for a single individual to do.

Related Article: Do you want a clever child? During pregnancy, eat meals high in choline

Hiring the proper team—those that embrace teamwork, are goal-oriented and accept the hierarchical structure that most organizations require—is the first step in building a successful team. The idea is to bring the proper individuals together into a coherent team once they’ve been hired.

The pursuit of 100% efficiency kills innovation:

The pursuit of 100% efficiency is very dangerous for the progress of your organization because innovation is what distinguishes you from the competition.

To stay ahead of the game and not be overtaken by competitors, you need to embrace the fact that there is no such thing as one size fits in any industry.

There is no single model of success and there is no single solution to every problem. You must continually reinvent yourself in order to thrive.

Give your team more freedom:

If you give your team more freedom instead of developing processes to prevent them from exercising their own judgment, they will make better decisions and it’d be easier to hold them accountable.

This also makes for a happier, more motivated workforce as well as a more nimble company. But to develop a foundation that enables this level of freedom you need to first increase two other elements: Build up talent density and reduce controls.

Retain the very best performers, fire those doing their jobs:

To separate a good team from great ones, there must be a need for business leaders to regularly assess their staff standing by asking themselves, “Would I fight to keep an employee if he said he was thinking of leaving?”


If a manager wouldn’t fight to keep an employee on the team, then the manager should either talk to the employee about how he can improve or offer him a generous severance package. A team with two or more mere average performers brings down the performance of everyone on the team.

Understanding the ins and outs of people management, team building, and effective workplace communication can make all the difference between a successful business venture and an unsuccessful one.

To help you stay connected with me and my blog, here is the link to my Android Mobile App from Google Play Store, Please Download and install.

Please subscribe to my YouTube Channel here. And follow me on Instagram and like my Facebook page. In case you will need to speak with me via Whatsapp related to ICT consultation. Please share around and drop your comment suggestion below.

Simple Steps To Developing A Successful Marketing Plan That Works

Returning to work in the New Year without developing a successful marketing plan that works may be a chore. Christmas is already gone, and your next chance for a holiday might be many months away.

This is compounded by most companies’ desire to plan ahead and build strategies for their marketing teams to work on throughout the year. Is it possible for things to become any worse?

Don’t get me wrong, I believe in the value of creating a solid marketing plan; however, I also understand how difficult it can be to recover from a busy campaign in the run-up to Christmas; enjoy a few relaxing days with family and friends, and then return to work and engage the grey matter so quickly to develop a coherent and articulate marketing plan for the year ahead.

The good news is that in this article, I’ll show you a simple step approach that will keep you on track.

Most experienced marketers will already have their own planning procedures and methods, but if you’re a switched-on marketer, your antenna will most likely be permanently turned on and you’ll be on the lookout for new perspectives.

Related Article: Don’t Start A Business Because You Are Broke

This planning method is the first one I use whenever I need to make a plan, and it has proven to be effective throughout the (many) years I’ve used it. Without further ado, here are our simple steps to planning a successful marketing plan.


Regardless of the literature you read, the first stage in any planning process is to assess your existing condition in order to have a better understanding of your skills and the environment in which you operate before embarking on your route to World dominance.

Take the time to figure out what your strengths and weaknesses are. What holes exist, and how should they be filled? Are there any new services that need to be developed, or are those that aren’t operating as well as they should? Is it necessary to eliminate them or invest more money in order for them to succeed?

What about your competitors, on the other hand? What are their advantages and disadvantages? What are their strengths and weaknesses in comparison to yours? After that, you’ll want to see if there are any Opportunities or Threats in the market for you, so you can start to grasp your strengths and how they may be used to reach your objectives.

This is only a sample of the areas you should consider while developing your strategy. Make sure you’ve done your homework and that your strategy is well-founded.


While it may seem self-evident, no strategy is complete without knowing what it is aiming to accomplish. To develop a strategy, you must first have a clear knowledge of the goals you want to accomplish. Otherwise, you’re just making a haphazard list of things you want to accomplish with no clear aim in mind.

Begin with a high-level vision of where you want your company to go in a certain time frame, and then break it down into a series of SMART Objectives that will help you get there.

Whether you’ve heard of SMART Objectives or not, It is always worth re-iterating that for Objectives to have any credibility or meaning they need to be Specific, Measurable, Actionable, Realistic and Timed.


After you’ve examined your present condition and decided where you want your plan to take you, the following stage is to create the strategies that will bring you there. This is where we recommend segmenting your present market into a number of distinct categories.

Because these groups may respond differently to different marketing strategies, segmenting your market in this way allows different campaigns to target particular audiences with messages that will resonate with them.

It’s also a good idea to spend some time getting to know who your consumers or clients are as part of this process.

Related Article: Don’t Be Afraid of Failure, is a Test of Your Capacity to Learn and Improve

What is it that makes them tick? What do they like doing? What sources do they consult for information? What kind of message gets through to them? What may they use to discover you on Google? Understanding crucial features like these allow you to create comprehensive “Buyer Personas” and guarantee that your future marketing efforts are tailored to their specific needs.

We could go on and on about how you should go about designing your company’s strategy. At the highest level, Michael Porter stated that an organization could only follow three main strategies. These are some of them:

Cost Leadership – setting your organization apart with the cost of your product or service;

Differentiation – trying to attract customers by finding some point of differentiation from your competitors; and

Focus – following a niche strategy.

At a more day-to-day level, don’t overlook the need to develop specific strategies for specific areas of your marketing.  For example, when looking at your Marketing Communications Strategy make sure you devise ways to get your message to your chosen audience by developing strategies for each of the six main Marketing Ps:

  • Product (or Service)
  • Price
  • Promotion
  • Place
  • People
  • Process


Tactics are just a list of all of the things you’ll do to carry out your strategy and, as a result, achieve your firm’s objectives. So, if you want to adopt an effective Online Marketing Plan, you’ll need a variety of tactics for your website, content, traffic generation (SEO, social, paid, and email), lead generation, and client conversion.

While this article aims to offer a high-level overview of what a good Marketing Plan should include, we have created a free guide that lays out all of these stages in a simple and easy-to-use Workbook.



With all of the hard work done, it’s simply a matter of putting it all together into one cohesive document that will enlighten everyone on how you plan to fulfill the goals your organization has set for you.

This Action Plan must define what will be done when it will be done, who will execute it, and how much it will cost. While you’re working on your action plan, figure out how you’ll report on each statistic so you can keep track of your progress throughout the year.


As indicated in the previous point, it’s critical to track performance throughout the year rather than waiting until the end of the year to determine if you’ve met your objectives.

Not only will the management team want to see how their marketing investment is performing throughout the year, but you’ll also want to know if anything isn’t working as soon as possible so that you can repair it and get things back on track before it’s too late!

In conclusion

As you can see, a basic step-by-step approach to Marketing Planning may help break things down into much more relevant and doable phases. This method is much easier to follow, and it makes the procedure much less intimidating as you go. It’s not dissimilar to the traditional four-step strategic planning process, which asks four straightforward questions:

  • Where Are You Now?
  • Where Do You Want To Be?
  • How Are You Going To Get There?
  • How Will You Know You Have Got There?

The only significant difference is that in our approach, ‘How Are You Going To Get There’ is divided into Strategy and Tactics, whereas ‘How Will We Know We’ve Got There’ is divided into Action Plans and Control.

To help you stay connected with me and my blog, here is the link to my Android Mobile App from Google Play Store, Please Download and install.

Please subscribe to my YouTube Channel here. And follow me on Instagram and like my Facebook page. In case you will need to speak with me via Whatsapp related to ICT consultation. Please share around and drop your comment suggestion below.