Adus Michael
Adus Michael
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HomeTech HubWhat Do You Know About Google Marketing Platform?

What Do You Know About Google Marketing Platform?

Google Marketing Platform is an integrated marketing technology stack that seamlessly brings together advertising and analytics data. It enables you to plan, buy, measure, and optimize digital media and customer experiences all in one place. Discover how Google Marketing Platform can help you manage your campaign from end to end.

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In today’s complex marketing environment, Google offers solutions that can help you achieve your marketing goals while making sure you respect consumer privacy. By design, Google Marketing Platform offers you a choice in the type of media you buy, how you buy it, and how you measure it.

A unified solution for cross-channel marketing

Google Marketing Platform helps you deliver more relevant and effective marketing while making sure that you respect privacy and have control over your data. Google Marketing Platform is a unified solution for cross-channel marketing. It includes an integrated set of advertising and analytics products that let you manage the entire customer journey.

As a marketer, you want to understand your customer behavior. Google Analytics provides web and app analytics that let you see how users are interacting across multiple properties. When combined with Google Optimize, you can run experiments on your properties and personalize the experience for users.

Once you’ve optimized the experience, we want users to interact with your brand through other channels. That’s where Google Display & Video 360 comes in, with end-to-end digital marketing campaign management. Streamline the creative development process, simplify your media planning, and reach the right audiences.

Google Search Ads 360 helps you get the most out of your Search campaigns and respond to an ever-changing market in real time and at scale. With your campaigns in full swing, you can use Google Surveys to develop the market research questions you want to ask, and pose those questions to users around the world.

Finally, use Google Data Studio to share data from almost any source via interactive dashboards and reports. Marketing Platform Home is your starting point. You can see all of the products you have access to, as well as functionality to manage and integrate those products.

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Integration Center is where you manage product-to-product links to share audiences, import data, and link accounts. You can easily create new links, see which products are already linked and sharing data, and learn more about potential integrations that will help you get more value out of Marketing Platform.

Use Administration to manage billing, users and permissions, and the organizations that unify your Marketing Platform products. Recently Viewed provides a list of accounts and advertisers you accessed recently.

With Google Marketing Platform, everything you need for end-to-end control of your marketing is just clicks away. To learn more about how to use Google Marketing Platform, Visit Google help center here.

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